Week 5 - The Consumer

The Consumer is the one who pays to consume the goods or services produced. The publisher is meant to know the consumer/market. Money only comes from the consumer.

Consumer Marktets
General, Children's, Journals, Educational, Professional, Medical, Newspapers, Magazines, Editorial.

Understand your consumer as well as your agency.

For a book to be completed and published there must be a writer, illustrator, agent, publisher and consumer. The writer gets the most money.

Task - Research consumer markets from your chosen field. Looking at target markets. How old are they? Where do they get their money? Are they working? Demographics.

Children's books. They must be colourful and attractive for the children but it's not them who buy the books. It is also not really the parents that buy the books. The main buyer of children's books are friends of the parents and family of the child, they are mostly bought by grandparents.

According to The Telegraph some of the best selling children's books include

• The Lord of the Rings
• Harry Potter
• Narnia
• The very hungry caterpillar 
• The faraway tree
• Barbar
• Treasure Island
• The Railway Children
• Winnie The Pooh
• Charlie and the Chocolate Factory
• The Gruffalo
• Peter and Wendy (Peter Pan)
• Watership Down
• Tracey Beaker
• The tiger who came to tea
• The tale of peter rabbit
• Where the wild things are

Maybe older children's books are more popular because the children are able to ask for them, if they are babies they can't ask because they can't speak

Maybe books that have been around for years are still coming up as popular because people buying the book remember the book from when they were younger and they want the child to share their own childhood experiences by reading the same books

I think The Lord of the Rings is named the most popular children's book because it appeals to both older children and adults so the market is widened by the adults buying the books for their selves and the adults that are not interested in it may buy it for their children.