Why didn't it work?
In my opinion, the reason the planning and the execution of the halloween party didn't work out, was down to bad communication within the group. Another reason why it didn't work could have been a lack of research or experience with planning a party within the college. The main reason we had to cancel the party was due to lack of interest from the students, this may have been because of the cost of tickets which were £5, I feel this price was too much as we weren't offering them much in return such as a free drink on arrival or prizes for competitions such as best dressed.
Damage Limitation
We damaged the reputation of the illustration group in terms of planning parties for the college.
What could have the group done to make it turn out better?
Offer incentives. On the facebook page that the group made for the event, we could have created posts along the lines of 'Like and share this post to win a bottle of vodka with mixers'. This would have got the word around by people sharing the post and also may have got students to buy tickets if they thought they had a chance of winning. We had posters and people selling tickets around the college but obviously this wasn't enough since it had to be cancelled.
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